Privacy Policy
How we collect, use, store, and protect your personal data.
1. Who we are
Landlord Insights (“we”, “us”, “our”) operates the website landlordinsights.co.uk. We are a UK-based regulatory intelligence service for landlords.
Company registration is in progress with Companies House. Our registered address will be updated upon incorporation.
For data protection enquiries, contact: hello@landlordinsights.co.uk
2. What this policy covers
This privacy policy explains how we collect, use, store, and protect your personal data when you visit our website, subscribe to our services, or communicate with us. It applies to all users of landlordinsights.co.uk.
We comply with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and the Privacy and Electronic Communications Regulations 2003 (PECR).
3. What personal data we collect
We collect the following categories of personal data:
Account and subscription data: Name, email address, billing address, and payment details (processed by Stripe; we do not store card numbers).
Communication data: Any information you provide when contacting us via email, the website contact form, or subscriber correspondence.
Technical data: IP address, browser type, device type, operating system, referring URL, pages visited, time spent on pages, and date/time of access. This data is collected automatically through server logs and analytics tools.
Cookie data: See Section 10 (Cookies) below.
4. How we use your data
We use your personal data for the following purposes:
To provide our services: Processing subscriptions, delivering weekly briefings, sending per-property alerts, and managing your account. Legal basis: performance of a contract (Article 6(1)(b) UK GDPR).
To communicate with you: Responding to enquiries, sending service-related notifications, and providing customer support. Legal basis: performance of a contract and legitimate interests (Article 6(1)(b) and 6(1)(f) UK GDPR).
To improve our website and services: Analysing usage patterns, diagnosing technical issues, and improving content and user experience. Legal basis: legitimate interests (Article 6(1)(f) UK GDPR).
To send marketing communications: Only with your explicit consent. You can withdraw consent at any time by clicking the unsubscribe link in any email or contacting us. Legal basis: consent (Article 6(1)(a) UK GDPR).
To comply with legal obligations: Including tax, accounting, and regulatory requirements. Legal basis: legal obligation (Article 6(1)(c) UK GDPR).
5. Who we share your data with
We share personal data only with the following categories of third parties, and only to the extent necessary:
Payment processor:Stripe processes all payment transactions. Stripe’s privacy policy is available at stripe.com/privacy.
Email service provider:Buttondown delivers our weekly briefing and subscription-related emails. Buttondown’s privacy policy is available at buttondown.com/legal/privacy.
Website hosting:Vercel hosts our website. Vercel’s privacy policy is available at vercel.com/legal/privacy-policy.
Analytics:We use Google Analytics (provided by Google LLC) to understand how visitors use the website. Analytics cookies are only set with your consent. Data may be transferred to the United States under Standard Contractual Clauses. You can decline analytics cookies at any time via the cookie preferences link in the footer. Google's privacy policy is available at policies.google.com/privacy.
We do not sell, rent, or trade your personal data to third parties for marketing purposes.
6. International data transfers
Some of our service providers (Stripe, Vercel, Buttondown) are based in the United States. Where personal data is transferred outside the UK, we ensure appropriate safeguards are in place, including Standard Contractual Clauses approved by the Information Commissioner’s Office (ICO) or reliance on the provider’s UK GDPR adequacy arrangements.
7. How long we keep your data
We retain personal data only for as long as necessary for the purposes set out in this policy:
Active subscriber data: For the duration of your subscription plus 6 years (to meet UK tax and accounting obligations).
Communication data: For up to 2 years after the last interaction, unless a longer period is required by law.
Technical and analytics data: For up to 12 months.
Marketing consent records: For as long as consent remains active, plus 12 months after withdrawal.
When data is no longer required, it is securely deleted or anonymised.
8. Your rights under UK GDPR
You have the following rights in relation to your personal data:
Right of access: You can request a copy of the personal data we hold about you.
Right to rectification: You can ask us to correct inaccurate or incomplete data.
Right to erasure:You can ask us to delete your data in certain circumstances (sometimes known as the “right to be forgotten”).
Right to restrict processing: You can ask us to limit how we use your data.
Right to data portability: You can request your data in a structured, commonly used, machine-readable format.
Right to object: You can object to processing based on legitimate interests or for direct marketing purposes.
Right to withdraw consent: Where processing is based on consent, you can withdraw it at any time.
To exercise any of these rights, contact us at hello@landlordinsights.co.uk. We will respond within one month.
9. Security
We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction. These include encrypted connections (HTTPS/TLS), secure authentication for administrative access, and regular security reviews of our infrastructure.
No data transmission over the internet is guaranteed to be completely secure. While we take all reasonable precautions, we cannot guarantee the absolute security of your data.
10. Cookies
Our website uses cookies, small text files stored on your device, to enable core functionality and improve your experience.
Essential cookies: Required for the website to function. These cannot be disabled.
Analytics cookies: Used to understand how visitors use the website. These are only set with your consent.
You can manage cookie preferences through your browser settings. Disabling essential cookies may affect website functionality.
11. Children
Our services are not directed at children under the age of 18. We do not knowingly collect personal data from children. If we become aware that we have collected data from a child without appropriate consent, we will delete it promptly.
12. Changes to this policy
We may update this privacy policy from time to time. The “last updated” date at the top of this page indicates when the policy was most recently revised. We will notify subscribers of material changes by email.
13. How to complain
If you are unhappy with how we have handled your personal data, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO):
Information Commissioner’s Office
Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF
Telephone: 0303 123 1113
Website: ico.org.uk
We would appreciate the opportunity to address your concerns before you contact the ICO. Please contact us at hello@landlordinsights.co.uk in the first instance.